A global, allergy-friendly standard
Asthma Allergy Nordic and The Blue Label are allergy-friendly standard for customers in the global market.
The allergy labelling is found on more than 3,000 products in more than 70 countries, and it is known as the preferred safe choice for a large group of consumers who want an allergy-friendly everyday life.
Globally, skin allergies affect more than 20 percent of the population. We experience an increasing demand for allergy-labelled products among consumers and manufacturers.
Overview of regions
At least 20 percent of the global population suffers from skin allergy to at least one chemical. They are distributed across age and gender as follows:
What are people allergic to?
Based on figures from Europe, Asia and North America, the following are the most common allergens that cause skin allergy. Generally, there is little variation between the regions with respect to the allergens that people most often react to.
The allergy labelling is global with Nordic roots. It has stood the test of time for more than 40 years. Today, the label is recognised by 70 percent of the Danish population and almost 60 percent of consumers in the Nordic region.
The brand is well known and for that reason our product can be the first choice for our customer.
— Annette Thomsen, Carpenter ApS
Based on our customer and business evaluations we experience that brand recognition is particularly high among:
- The ever-growing group of conscious consumers.
- Those who want to prevent skin allergies for themselves and their loved ones.
- Those who have already been diagnosed with a skin allergy and therefore want to avoid certain substances.
- Healthcare and other professionals
Asthma Allergy Nordic and The Blue Label enjoy great loyalty among consumers who indicate that the allergy label increase the probability of buying a product by 80 percent.
The steadily increasing interest in allergy-friendly products also motivates more manufacturers to label their products, and 71 percent of our business partners say that the label directly increases the sales of their product.
Professional evaluation and support
With the patient association Asthma-Allergy Denmark behind us, we have close contact with consumers, patients, researchers, and healthcare professionals. Our many years of experience have given us solid insight into product-specific developments, market mechanisms as well as consumer needs.
When you become certified to use our label, we become your independent partner with in-depth knowledge of allergic contact dermatitis to help you strengthen your product development and marketing.
When your products are assessed by us, you will know if your products contain hidden allergens that you do not necessarily know about. You also get access to our scientific evaluations of thousands of potential ingredients. This will support your development of the best possible products.
At the same time, we can guide you if you want to use natural ingredients in your products. This gives you important knowledge as many natural ingredients may be allergenic.
The certification process is based on thorough evaluations and well-developed criteria, and use of the allergy labels will demonstrate to your customers that you take skin allergy seriously.
Free introductory meeting
Are you considering certifying your products with us? Do you need more information about the process, relevant criteria, strategy, prices, or time estimates? Then book a free introduction to certification with one of our experts.
Remember to always consult the relevant product criteria prior to the meeting. In this way, we can give you the best possible insight into expenses, benefits, and the service we provide.
When your products are assessed by us, you will find out if they contain hidden allergens that you do not necessarily know about. You also get access to our professional evaluations of thousands of potential ingredients. This will support your development of the best possible products.
At the same time, we can guide you if you want to use natural ingredients in your products. This is important information as many natural ingredients may be allergenic.
The certification process is based on thorough evaluations and well-developed criteria, and use of the allergy labels will demonstrate to your customers that you are take allergy seriously.